The first foundational step of a quality advertising agenda is the creation of a sound brand identity. Whether you are launching or re-branding, we provide branding strategies that bring our clients' vision to life.
A successful and healthy business is built on a solid brand identity. We’ll walk you through the key steps from beginning to end to define your brand essence.
Coalesce your brand identity into a roadmap for your marketing channels with a comprehensive brand kit that outlines all your key messages and visual guidelines.
Refine your voice, vision and ethos to successfully reach your target audience and improve your power in the market.
A native of Denver, Colorado Joseph Weaver has over two decades of restaurant experience. Weaver moved to San Francisco in 2011, where has spent time in some of the city's most exciting restaurants; recently 3-Michelin Starred Quince and Saison. During his time on the dining room floor amidst some of the industry’s most impressive artists, Joseph began to cut his teeth as a photographer. Strolling the restaurant before and during service he documented the the culinary craft.
Joseph then progressed into professional editorial photography within the restaurant industry. Informed by the creativity and intensity of the restaurants where he trained, he developed a documentary style rather than staged food photography. Ongoing training on the product, ferments and instruments of the kitchen provided him a first-hand understanding of their use which shapes his images. This deep understanding of the culinary craft allows Weaver to capture special, one of a kind moments beyond just beautiful images.
As a way to connect his passion for food and beverage with a career as a photographer, he also spends his time traveling and dining, documenting his experiences. Joseph has photographed for restaurants around the globe for which he has been published in Food & Wine, Vogue, Esquire, Forbes, The New York Times and others.
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A new California winery, Sandar & Hem seeked to create an identity focused around their philosophies of small-production wines sourced from historical vineyard sites of the Santa Cruz Mountains. A two-person team, Rob & Recha Begstrom desired to create solid messaging that could then be applied to various marketing channels to increase brand awareness and drive sales, particularly among the trade. The OMvino team collectively collaborated on creating a brand identity for Sandar & Hem that championed their use of responsible regenerative farming, minimal-intervention winemaking, using world-class vineyard sites of the Santa Cruz Mountains. Sandar & Hem was able to successfully penetrate the market and improve sales with placement in Michelin Star restaurants, supplemented with a massive increase in engagement and followers over social media.
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