About Us

Jennifer Estevez

Owner & Founder

Jennifer Estevez is an entrepreneur and business advisor with years of experience in marketing, communications, food, beverage, hospitality and startups. She originally started her professional career as a sommelier, receiving her CMS Advanced Certification and sitting for her Master Sommelier Diploma. She transitioned to the world of marketing and communications by starting her own firm, OMvino, after seeing an opportunity to provide insider trade knowledge and experience to a variety of food and beverage businesses. Simultaneously, she dived into the startup world and co-founded an online wine club app called Palate Club. Recently, Jennifer decided to dovetail her veganism and wellness practices to her professional life and founded Consciously Planted a plant-base, sustainable, startup business advisory firm. Jennifer also sits on the board of a non-profit called Umano and in her spare time teaches yoga, meditation, breathwork, while also leading wellness retreats.

Partner

Tara Herrick

Chief Marketing Officer

Tara Herrick is a CMS Certified Sommelier based in Northern California. At 18, she moved to France, where she discovered her passion for food and wine. Once returned, Tara completed her BA in Anthropology. While getting her degree, she followed her passion for wine by working at various wine-related jobs such as restaurants, a wine shop, and a winery, from running wine clubs to a by-the-glass program with over 100 wines. Tara has been with OMvino since 2018.

Partner

Matt Montrose

Chief Executive Officer

Matt’s proven leadership, creative problem solving, and project management skills come from previous tenure as the Chief Administrative Officer at OMvino, preceded by years of experience as a Sommelier and Beverage Director for 3 Michelin Star restaurants and beyond, earning them numerous global professional accolades. Possessing certification as an Advanced Sommelier by the Court of Master Sommeliers, he is highly experienced in not only wine, but business operations, communications, project management, branding, and technology. Matt leads a dynamic team of hospitality & marketing visionaries that elevates brands and businesses to new levels of success. A native to the Bay Area, he resides in San Francisco.

Partner

Woody van Horn

Chief Operating Officer

Woody van Horn is a graduate of The Culinary Institute of America and accredited through The Court of Master Sommeliers and Cornell School of Hotel Administration and has worked at some of the best restaurants and hotels in the country, earning certifications, degrees, and recognition from the top institutions. Always on the cutting edge of tech and business integrations, Woody specializes in implementing the most up to date tools into businesses in order to deliver a faster and more efficient service. Utilizing automation, tech, and his vast experience, Woody has a keen way of creating solutions for human resources, general management, labor, and compliance.

Partner

Alice Delineau

Director of Communications & Culture

Born and raised by the ocean in Basque Country, Alice Delineau is a French press relations and digital specialist, undeniable gourmet, and world traveler. Fed by what she considers being the best terroir in France (maybe even in the world) she always had a huge interest in food and beverage. After completing her Master in Communication at UNSW Sydney, she moved to New York City in 2019, where she worked as an Event Manager at the F&B marketing agency Sopexa for a year. Living the digital nomad life, Alice has been a part of the OMvino team since June 2020, where she adeptly manages opportunities for their PR clients.

Gemma Zoë Price

Executive PR Consultant

Gemma joined OMvino in 2021 after more than 15 years working as a freelance lifestyle journalist in Japan, Australia and Asia for WSJ, Food & Wine, VOGUE, Robb Report and AD. Originally from England, she settled in San Francisco, in large part due to the Bay Area’s vibrant food and wine scene. Now, Gemma leverages her passion for storytelling and extensive international communications experience into building relationships and community to create lasting engagement for OMvino clients.

Rachel Maresca

Marketing Manager

Rachel studied creative writing at the University of San Francisco. During college she fell in love with the hospitality industry, and after college, worked as the Pastry Chef at Michelin starred restaurants such as Spruce and AL’s Place. This natural connection between her passion for the food & beverage industry as well as her academic background made her ideal for the team at OMvino. As a Social Media Specialist, she excels in creating engaging and compelling stories for OMvino clients.

Kenzie Alder

PR & Marketing Coordinator

Kenzie Alder currently lives and works in Salt Lake City, Utah, where she attended school at the University of Utah. There, she studied strategic communications & marketing, with some sociology and creative writing sprinkled in. Hailing from a smaller town in northern Utah, Kenzie has always been drawn to the bigger, busier, and better things in life, which she has pursued throughout diverse career paths in food, hospitality, and wellness industries. From hotels, to restaurants, to the selling and promotion of crystal bowl instruments, and even working one-on-one with individuals to build their businesses, Kenzie has seen many sides of the industries that propel our lives forward. Her passion for life and creating experiences for people to enjoy is one of the main reasons she was drawn to the OMvino organization.

Tyler Tulsky

Administrative Assistant

Tyler was born and raised in the wine country of Northern California, where he was first exposed to the industry that would become his profession. By 21, he had already passed his first Court of Masters exam and later went on to receive both the certified sommelier and the WSET advanced certifications. Throughout his career, he has had the opportunity to work in some of the most exciting wine scenes in the world in many different customer oriented positions. As a member of the administrative team, he is dedicated to keeping the operations running smoothly for our team members and clients alike. Whether perfecting our communication tools or developing new operational methodologies, he is diligently creating, updating, and honing our proprietary systems and products so that our clients have the very experience possible.